The marketing agency Maximum Effort was founded in 2018 by Mr. Deadpool himself, Ryan Reynolds. Within the same year Reynolds bought into Aviation Gin. I’m sure you’ve seen the commercials at one point or another but they’re brilliant.
Sure, it’s Ryan Reynolds. One of the biggest Hollywood celebrities there is whose also won sexiest man alive multiple times. Why is being famous and hot considered being a “marketing genius”? Well, it’s not!
To be fair, being Ryan Reynolds helps. I’m not denying that. In fact, I don’t think anyone could deny that.
Hundreds of entrepreneurs have seen the way Reynolds promotes things and have begun copying him. Guess what? the method really works. Let’s break it down.
