Why Taste Is the Only Design Skill That Matters Now

from Taste is Eating Sillicon Valley

Remember the first time you prompted an AI image generator? That jolt of “Whoa, I just made… that?” was followed quickly by scrolling through dozens, hundreds, or maybe even thousands of variations. Cool, right? And slightly terrifying.

Suddenly, logos, interfaces, illustrations, and code snippets — they appear like magic. The sheer abundance is staggering. It feels like the technical barriers to creation are dissolving in real time. This inevitably leads to a quiet, nagging question whispering in the back of a designer’s mind:

If AI can make anything… what’s my job now?

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It’s a valid question. But maybe it’s the wrong one. Perhaps the real shift isn’t about making anymore. Perhaps it’s about choosing.

When Making Gets Easy, Choosing Gets Hard (and Valuable)

For decades, design value was heavily tied to technical skill. Mastering Photoshop, wrangling CSS, understanding complex prototyping tools — these were hard-won abilities that commanded respect (and decent day…