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Why UX Chunking Will Make Your Website Better
This article will introduce you to UX chunking, a strategy used in user experience design. You’ll learn when and how you can use this method on your website, along with best practices for creating content chunks that users will find easy to navigate.
Information chunking
Chunking is the process of dividing information into smaller parts, which allows us to better understand it.
The term chunking was introduced in a 1956 paper by George A. Miller, The Magical Number Seven, Plus or Minus Two: Some Limits on our Capacity for Processing Information. Chunking breaks up long strings of information into units or chunks. Interaction Design Foundation
For example, if you have a long list of things to do and want to organize them in a way that makes sense, chunking might mean grouping items together by when they need to be done or some other kind of similarity. The result is easier-to-digest information that can be understood in less time than if they were presented as one big block.
Chunking can be used in UX design when we want our users’ attention on one thing at a time without overwhelming them with too much information at once (or overwhelming them at all).
