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Knowing This, You Can Also Build Habit-Forming Products
“I just spent two hours on this app! How did it all start?”
Maybe you also have experienced the exact moment after tapping into Instagram stories and scrolling through Tiktok videos. Nowadays, apps are so addictive. Without noticing it, we spend hours on them.
So how did they get us addicted?
It is very simple — there are only four steps: trigger, action, variable rewards, and investment to strengthen the loop. — Hooked by Nir Eyal
1. Trigger: A notification or a feeling rises.
Before using an app becomes a habit, it sends external triggers such as push notifications, web links, and emails to remind us of the app.
