Your interface moment

You will know when your product changes its world.

“It just works”, the holy grail of user feedback, so why aren't they saying it and why aren't you measuring it?

Qualitative measurement of what users say and feel enables teams and leaders to drive simple mission success measurment.

Don't rely on User Researchers, Product Managers and other technicians alone to understand and empathise with your users. Start empathising now by listening to what users say, find the reasons why they aren’t saying the three key things.

World famous innovation explorer Peter Diamandis describes something he calls “User Interface Moments”

"User interface moment is the instant when a technology goes viral — when a simple interface allows unfamiliar users to build revenue-generating processes on top of a previously convoluted, inaccessible system (e.g. the early Internet).”

In other words:

Something previously hard or impossible for humans to do, becomes accessible. In doing so, it changes the world, or it advances us to new opportunities to change the world.

He uses the iPhone as one of these example moments, another good example is the advent of the web browser or Uber enabling users to directly tap into car capacity…