Your last design, fake infinite scroll, designing stories that activate

Weekly curated resources for designers — thinkers and makers.

3 min readSep 22, 2025

--

“This is not a tragic account, though it could have been. Randy himself shared an optimistic view: grateful to have time to put his affairs in order before dying. There were difficult choices, like facing grief and lost time with his loved ones. But with counseling and support from his wife, he knew why he wanted to give that lecture. He wanted his children to remember him, and for the videos to reconnect with him when they grew older.”

Your next design might be your last →
By

Darren Yeo

Editor picks

Taste vs. empathy →
In the pursuit of the superpower that makes designers irreplaceable.
By
Linguistic dead-ends →
The new deceptive pattern plaguing Japan.
By
The Like button →
When perfect design causes catastrophic outcomes.
By

The UX Collective is an independent design publication that elevates unheard design voices and helps designers think more critically about their work.

LOADMO.RE: the best design inspiration for unconventional web →

Make me think

The scam called “You don’t have to remember anything” →
“The search engines, old note-taking apps (you know, those with an elephant icon and the like) and AI have something in common: They claim that the effort of remembering things is outdated like using a candle in the age of electric light.”
Your target market isn’t demographic →
“Consider an email client. It might be used personally or at work. It might be used at a small company or a large company. It’s not language-dependent. So, traditional market dimensions are irrelevant: “B2B or B2C”, company-size, or geography. Rather, the target market depends on the use-cases and characteristics of the users.”
AI will not make you rich →
“Yet some technological innovations, though societally transformative, generate little in the way of new wealth; instead, they reinforce the status quo. (…) Anyone who invests in the new new thing must answer two questions: First, how much value will this innovation create? And second, who will capture it?”