Your product isn’t (just) a product! The difference between Product Design and Service Design
Your product most likely exists within a service... design accordingly.
In the tech field, so many conversations and job titles focus on “products”. You hear words like *Product* Development, *Product* Design and *Product* Management.
“Well duh, we’re building products.”
Yes.
And also No.
You’re building so much more.
Products are only a part of what you are impacting when you create a product. The product exists within a service, which exists within a system. Let’s focus on the service scope today.
A service can be anything that helps a user to complete a goal
Services are everywhere. The problem is that many design a product within a service without thinking of the impact that product has on the rest of the experience.
When it comes to UX/UI design, a typical output is an interface for an app. Service design does not focus on a specific interface in most cases, rather, it zooms out to look at all the things that make up that interface:
- Who is involved in the delivery of…
