Design Brief #134: New Dropbox, GDrive Redesign Concept, BBVA Rebranding & Psychology in Design
Welcome to the 134th edition of Design Brief. This week, you can read about:
- A 50% increase in revenue thanks to an app redesign,
- The new Dropbox release,
- Our GDrive redesign concept,
- BBVA’s rebranding,
- The fresh new look of Firefox,
- And don’t forget to sign up for our workshops in Berlin!
Continue reading below. You are also more than welcome to check out the past issues.
On the news
- Firefox has a new logo and a whole branding system that will better represent what the platform has evolved into. Check out the new styling.
- The new Dropbox with a single workspace to organize your content and an all-new desktop app is here! See what’s changed.
- After more than one year of building Sideway, a platform for digital product designers, UI/UX designers, and creatives to showcase their published work, is available for you to sign up for. How does it differ from other platforms?
Case studies of our choice
Giving the power of flexibility and efficiency back to travelers
Passpod is a digital tourist pass that provides access to and special offers on local attractions anywhere in the world. When working on the app as Head of Product & Design, Felix Lee, noticed that 60% of users were dropping off halfway through the checkout page. He dug deeper into the problem and designed a whole rebranding solution. The results speak for themselves:
✅+98.6% Visits
✅-17% Bounce Rate
✅+97.5% Crash Free
✅+4,698.6% Engagement
✅+59.6% Apps Downloads
✅+49.9% Revenue
❤️A Simple, Delightful and Positive UX
Google Drive’s web app redesign concept
Google Drive is the tool of choice for many companies when it comes to file sharing and team collaboration. At Netguru, with nearly 600 people on board, it’s getting harder and harder to make work efficient. Our Product Design Team came up with some UX tweaks that would boost our productivity and empower collaboration. See the full case study.
The BBVA rebranding
It’s not easy to introduce design changes in big organisations. Yet BBVA handled that pretty well. With a new logo, new branding, and a new design system the bank has received a modern look that can compete with the top fintech players. Check out the BBVA rebranding.
Tips and tricks
- Brad Frost, author of the book Atomic Design, shares tips on when you need a design system. Read the interview
- 9 timeless ways to improve your product pages. Check them all out
- Tips on creating a better user experience for wearables. Learn more
- 84(!) cognitive biases you should know to design better products. What are they?
- Advancing UX design with 5 lessons from psychology. Learn more
Open discussion
Brett Hellman, CEO at Matter, on handling and supporting disagreements after decisions have been made: “Leaders should work to create a culture where people can disagree with decisions that could slow down, harm, or break your business”.
Imagine you’re close to the release of a product feature or even an epic you’ve been working on with your team for several weeks and your client or another stakeholder says “we need to squeeze feature X within this release”.
I believe that honesty in such cases is the key to a healthy work environment. But, to be frank, voicing your disagreement might be tricky, especially if you’re new to the team or even the organisation. Therefore it’s good for the organisation itself to empower rational disagreement, especially if it encourages people to state their position and improve transparency within the team. This tool might help you with just that! Dawid Wozniak
Number of the week
Oh, and by the way. My friends at Netguru are organising the very first open workshop on Product Design in Berlin. They will explain how we not only tackle UX and visual challenges, but strategically improve your company’s performance by applying a strategic mindset to design.
Interested?
28 June 2019 at betahaus Berlin!
Sign up here.
Hope you enjoyed this issue — the next one will appear in two weeks’ time. To get updates straight to your inbox, sign up here. Meanwhile, hit me up on Twitter, LinkedIn, or leave a comment. I’ll be happy to see what you think.
Until next time,
Dawid Woźniak
