DESIGN | CREATIVITY | AUGMENTED REALITY

From Concept to AR Effect in 48 hours

The strategic and creative journey behind BOOM-erang, our new story format

Every organization, business or team should constantly transform, or at least make sure that evolution is one of the key topics to keep in mind, especially if they operate in the digital realm. Failing to do so might bring negative outcomes but, at the same time, embracing change can be the way out of difficult scenarios.

Change is the Only Constant in Life — Eraclitus

Design-ERS was born as a challenge, a new adventure for Raffale and I. Week after week, we are feeling the urge of being experimental.

Step 1 — the Idea Rave

The last few weeks the launch of Instagram Reels and LinkedIn Stories confirmed, as if there was any need, that bitesize videos are the most trending media format.

As video podcast maker, we were definitely curious to leverage this format in a way that was different from the typical promotion footage, linking to our last episode via swipe-up. Plus, we honestly didn’t want to create an additional Facebook and Instagram page, as we can’t really commit to curate and grow them…