The internal dialogue of a website visitor and strategy for better first impression

3 questions guiding you to providing the desired customer experience

Viktor Goliaš
Mar 9, 2015 · 6 min read

The first-time user’s impression of a website is 94% design-related.

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1. WHERE am I?

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A central (left) and peripheral (right) vision photo used in Larson and Loschky research. From a book: 100 Things Every Designer Should Know About People

2. WHAT can I do here?

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If you have time, take a look. Grab stopwatch and track how much time do you need to understand what is going on here: http://www.griplimited.com/

3. WHY should I do it?

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The whole presentation with other useful tricks: http://www.slideshare.net/jrick/writing-for-the-web-19059032

Clarity trumps persuasion.


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