Outdoing the outdoors

Conducting secondary research and product analysis of comparators

Source: Braedon McLeod on Unsplash

Introduction

General secondary research findings

Overview: analysis of existing comparators

2x2 map of comparators

Comparator deep dives

Pokémon GO product overview
Screenshot of game’s use cases (source: iOS app store)
Ellen Reid’s SoundWalk product overview
Source: ellenreidsoundwalk.com (left) and Wall Street Journal (right)

stanford econ and hci, we out here just tryna learn!