Sleep Habits: Personas and Journey Maps

From our individual proto-personas and journey maps, we were able to integrate and prioritize features to create a synthetic persona and journey map of Jeremy Rest!

Synthetic persona profile of fictional individual: Jeremy Rest.

This journey map spans the entirety of one weekday with particular focus on factors that might affect Jeremy’s sleeping habits.

Individual Work (Proto-personas and Journey Maps)

From interviews and baseline studies of 9 participants, we were able to create proto-personas and journey maps of them. This helped us better understand pain points, motivations, and factors of daily life which can affect their sleep.

Top to bottom: Christine Chen, Khalid Ahmad, Dhruvik Parikh

By Kevin Penner

By Elena Wagenmans