wawaweewa… what a quarter

Final reflection on CS247B: Design for Behavior Change

thanks for the fun + learnings!

Before this class, I thought…

Expected utility model (lol)

In general, I was pretty wrong — sure, you could pay people to spend more time outside, but wow that sounds like a ridiculously unsustainable product. Behavior change is a much more complex system and requires a careful coalescence of 3 key inputs: ability, motivation, and well-designed prompts.

Over the course of the quarter, I did this…

Mapping out the user journey
  • Conducted secondary research and produced a 2x2 comparator matrix
Analyzing existing products in this space + other comparators
  • Designed an intervention study
Twilio chatbot… So exciting 😎
  • Came up with some cool ideas and tested them with wireflows
My first ever wireflow!
  • Created a style tile
Also my first ever style tile!
  • Designed some mockups
It’s a blob’s world and we’re all just livin in it

In the interest of not duplicating what I’ve already written for the portfolio case study (you can read that here), the above highlights are just a few selected project contributions that I’m personally proud of.

Now I think…

People don’t behave “rationally” because we are fundamentally such dynamic beings that behavioral economics models just cannot accurately capture our fleeting desires, motivations, and actions, not to mention our constantly changing environments that shape what we think, say, and do. Because of this, the way we design for behavior change must carefully take into account the possible implications of our work — not only under the assumption of rational users, but also all the edge cases. Cause we’re all frickin edge cases.

Next time when faced with a similar situation I will…

Since I’m nostalgic — the very first connected circle I made in this class, and the first of many to come :’)

Connected circle modeling my behavioral ecosystem + extracted reinforcing feedback loop

Thank you, teaching team, for a lovely quarter ❤️

stanford econ and hci, we out here just tryna learn!