Doing Better With Less

Akihiro Takeuchi
design for good
Published in
2 min readApr 23, 2020

FORGO — A hand soap without throwaway plastic bottles and bags

FORGO is a mix-it-yourself cosmetics brand by Swedish design studio Form Us With Love, which finds out if personal care could be more sustainable with less—carbon emissions and avoids plastic packaging. Their first product —a 12g of concentrated powder in one small paper sachet, which you can make a hand soap by mixing with 250ml of hot tap water— was launched at Stockholm Design Week.

To: Make an everyday thing sustainable
For: Self project
By: Form Us With Love (Stockholm, Sweden)

Form Us With Love’s presents its newest venture, FORGO ( forgo.se ). It’s a great step in FUWL’s continual search for opportunities to make sustainability an everyday thing.

Launching FORGO is a decisive step in the direction of achieving this goal, by reconfiguring the most basic of personal care products; handwash. One small paper sachet contains the essential ingredients needed to turn regular tap water into a full bottle of foaming hand wash — in under a minute. It’s simple.

For Us With Love press release

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