Design for startups

Why your next product should include a conversational Artificial Intelligence

We learned to use Graphic User Interfaces because we had to, in order to give orders to the machine. We learned the machine’s language. What if we actually make the machine learn our language? I…

When you design for the Apple Watch, think “when” and not “what”

When you design a product, desktop or mobile, you try to design the screens of what the user will do. But now and with smaller screens specifically, you need to design for when the user will do the action.

13 easy tips to improve your touch points: where the client has a relationship with your brand

Building a (good) product is not enough. Even if it’s working very well and people are using it, you also want them to love it, to love your brand, to love you. That’s…

When no UI means good UX — 5 tips to implement a no User Interface product

Thoughts about invisible…