Do Less Product

Jeff Domke
Sep 27, 2015 · 1 min read

What really matters at this particular moment in time?

Its often incredibly hard for teams to keep focused on the 1 or 2 things that really matter at this particular moment in time.

Keep asking yourself:

“Will building this directly create the one or two results we need this quarter to reach our next [funding round, sales target, market expansion, etc.]?”

“Can we skip building anything and still validate this idea?”

“Would an end-user notice or care if this [button, option, information] simply didn’t exist?”

When you’re planning your OKRs, creating your board-meeting deck, planning your design sprint, designing a user flow, talking to customers, standing in daily-scrum, or debugging a 1000 line file… keep asking these questions.

Ask each day. Ask bravely. Ask with fresh eyes.

Ask like a new CEO on day one.


Illustration above by the amazingly talented Alexa Wright.

Design Founders

Designers + Startups. DesignFounders.com

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade