Metaverse businesses making a breakthrough

Sayali Kembhavi
Design Globant
Published in
5 min readNov 17, 2022

Curious about which businesses will impact the industry?

Imagine a world where you could take meeting notes on a beach, without even stepping outside your front door. Sounds good, right?

Image credit Beach Image

This is merely an illustration of how the future of the metaverse may appear. Businesses anticipate the limitless possibilities and opportunities that the virtual world offers, where only imagination is the limiting factor. Remote working culture, virtual events, and shopping experiences are a few of the projected business implications.

With experts claiming that metaverse is the next big step in social connectivity, one should have a sound judgment of the trends in the Metaverse. Imitating real-life experiences, digital identity, improved prospects for creators and a broader demographic range are some of the metaverse trends which can offer a promising future.

Having said that, there are doubts regarding the concept’s vagueness. Some companies are entering the metaverse sector with unique and effective product offerings to clear these uncertainties. The following are my picks who are doing a commendable job.

Entertainment and gaming

One Rare

This is the world’s first food metaverse game expanding its horizons and opening the blockchain for the global food industry. OneRare caters to food mavens across the globe where they can farm ingredients, trade them at the market or head to the kitchen to claim dishes. Collaborating with celebrity chefs, restaurants and food brands, OneRare will create NFTs of their iconic dishes and bring the global food industry to a Web3.

Image source: One Rare

Charity

Betterverse

Betterverse is a charitable virtual world using the power of blockchain to bring real difference by donating to charities. How it works is, one can pick a cause, make a donation and track the real-world impact of biodiversity and removing carbon. Once a donation is made, a virtual tree in the form of NFT is generated which has the potential to grow and make donations throughout time.

Image source: Betterverse

Ecommerce

Walmart

Walmart is getting into the metaverse with an intention of selling virtual electronics, furniture, appliances, etc. Walmart has curated two experiences, one called Walmart Land and the other Walmart’s Universe of Play.

Various toy worlds and games may be found in Universe of Play, while Walmart Land features a digital version of the retail giant’s store.

Image source: Walmart

Automobile

Hyundai

Hyundai motors launched a Hyundai Mobility Adventure, which is a virtual space hosting 5 theme parks. The participants can move freely between these 5 virtual zones, experience Hyundai mobility products, play games, and accomplish various tasks. The platform also allows players to customize their avatars and participate in various social activities, immersing themselves in a broader spectrum of virtual experiences of the metaverse. For example, a player can drive a Hyundai vehicle and operate robotics.

Image source: Hyundai

Holoride

Holoride is a startup that has begun selling virtual rides. Holoride’s in-car entertainment will change the passenger’s experience by transforming everyday rides into moving theme parks. The platform enhances the passenger experience by connecting Extended reality to various navigational and car data. Holoride has also announced its cryptocurrency RIDE which is designed to provide additional benefits and enhanced user engagement.

Image source: Holoride

Education

Axon Park

Axon park is one of the best education metaverses which allows you to build your educational campus. This virtual platform collaborates with students and educators online to offer immersive learning opportunities. Not only this, Axon Park helps in building revenue for the virtual campus, as and when users sign up for the courses.

Image source: Axon Park

Immerse

Immerse is a language learning platform which uses virtual reality technology to gain fluency in learning a language. Immerse allows users to have live conversations with real people in realistic immersive environments and experience their culture.

Image source: Immerse

Overall, we are in the early stages of building the metaverse. Though it’s still a buzz, the level of talent and capital entering this space is here to stay.

These were my few picks of businesses in Metaverse with innovative ways of creating immersive and collaborative experiences for their users. Do let me know in the comment section about your take on the businesses mushrooming in this space.

Disclaimer: The author’s thoughts and remarks are his or her own and are only meant for informational and educational purposes. They do not constitute investment, financial, or any other advice.

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