ethan macdonald·Jun 3, 2021OpinionsDearest colleague Skip the philosophical. What’s best for users?Design1 min readDesign1 min read
ethan macdonald·Dec 16, 2020Member-onlyRed Herring MetricsDear marketing guy, Scroll depth is great and whatnot, Conversion is bestDesign1 min readDesign1 min read
ethan macdonald·Feb 26, 2020Practical Design ThinkingDesign is thoughtful I will distill my ideas Down to one sentenceDesign1 min readDesign1 min read
ethan macdonald·Dec 5, 2019For want of sanityThe company was Lost because the users were Frustrated greatly.Design1 min readDesign1 min read
ethan macdonald·Nov 20, 2019TeamworkThis idea is ours. We work hard to realize it. No credit at all.Design1 min readDesign1 min read
ethan macdonald·Apr 17, 2019Data DilemmaThe test is working. And now comes the influx of Customer complaints.Design1 min readDesign1 min read
ethan macdonald·Mar 12, 2019Design ChallengesWon’t do a take home. I should be paid for this work. For a sci-fi app?Design1 min readDesign1 min read
ethan macdonald·Mar 11, 2019Self-PromotionI used to work at A famous tech company. Now, I do freelance.Design1 min readDesign1 min read
ethan macdonald·Feb 12, 2019DataIncoherent facts. I try to read the tea leaves. Our product is doomed.Design1 min readDesign1 min read
ethan macdonald·Nov 28, 2018IntuitionWe’re all geniuses. Decisions made in vacuums, The path is faultless.Design1 min readDesign1 min read
