ethan macdonaldRed Herring MetricsDear marketing guy, Scroll depth is great and whatnot, Conversion is best1 min read·Dec 16, 2020----
ethan macdonaldPractical Design ThinkingDesign is thoughtful I will distill my ideas Down to one sentence1 min read·Feb 26, 2020----
ethan macdonaldFor want of sanityThe company was Lost because the users were Frustrated greatly.1 min read·Dec 5, 2019----
ethan macdonaldTeamworkThis idea is ours. We work hard to realize it. No credit at all.1 min read·Nov 20, 2019----
ethan macdonaldData DilemmaThe test is working. And now comes the influx of Customer complaints.1 min read·Apr 17, 2019----
ethan macdonaldDesign ChallengesWon’t do a take home. I should be paid for this work. For a sci-fi app?1 min read·Mar 12, 2019----
ethan macdonaldSelf-PromotionI used to work at A famous tech company. Now, I do freelance.1 min read·Mar 11, 2019----
ethan macdonaldDataIncoherent facts. I try to read the tea leaves. Our product is doomed.1 min read·Feb 12, 2019----
ethan macdonaldIntuitionWe’re all geniuses. Decisions made in vacuums, The path is faultless.1 min read·Nov 28, 2018----