IBM Design
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IBM Design

Design for Enterprise Software Gains Further Recognition

IBM Hybrid Cloud wins three 2018 A’Design Awards for its cloud products

About A’ Design Award & Competition

The A’ Design Award & Competition, the world’s largest and most inclusive international design award, announced results of the 2017–2018 design competition: 1,962 Winners from 100 countries in 99 different design disciplines. Entries were carefully evaluated by an influential jury panel composed of established scholars, prominent press members, creative design professionals and experienced entrepreneurs.

The Winning Cloud Products

The three winning products are all designed uniquely for their user base, and each design team had to overcome their own challenges in figuring out how to tailor the user experience of the software.

Why is Design Important?

Today, we are seeing more and more of an emerging focus on user experience in enterprise software, a field that has been often considered dry and certainly not the poster child of intuitive user experiences. What is most exciting here is that as design continues to gain a bigger role in our software, the focus also shifts more on the user, urging us to really consider how the technology impacts the people that use it. A focusing on the user in design work allows designers, as well as engineers and stakeholders foster a sense of empathy for those around them. User experience is not just a skill or a craft, but it promotes a mindset of considering if what we’re creating is actually contributing something to the world.


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Arin Bhowmick

Chief Design Officer, @SAP | ex CDO @IBM |Cloud, AI and Apps I UX Leadership| UX Strategy| Usability & User Research| Product Design