Dual 2021 iF Design Award wins for IBM: IBM Watson Knowledge Catalog and IBM Automation Decision Services

Our teams were recognized for their stellar software and user experience design

Arin Bhowmick
Apr 15 · 4 min read

I’m excited to announce that two of our design teams received well-deserved recognition from iF Design’s competition this year. IBM Watson Knowledge Catalog won in the app/software category, while IBM Automation Decision Services did so in the interface for digital media category.

For 67 years, the iF DESIGN AWARD has been used as the seal of approval for great design. Their famed iF World Design Guide serves as a voice of authority and inspiration across the industry. This year, their 98-member jury evaluated each project based on the strength of the idea, its aesthetic form, how well it functions, its differentiators, and overall impact.

Making data less overwhelming

  • Where is our data?
  • What is this data about?
  • Can I trust this data?
  • How do I get access to this data?

This leaves only a fraction of their time for their actual work, like building dashboards, reports, and AI models. WKC’s experience was designed as a direct result of the many pain points encountered during the data cataloging process with an emphasis on transparency, efficiency, and trust.

This process of finding data can take days to weeks, but with WKC users can automate the process of finding and govern data, reducing time spent to hours — sometimes even minutes. Through advanced filtering and searching, stewards can easily find their data, improving their overall productivity.

To help data workers bridge the gap between the technical assets and the business domain, the team built and leveraged a common set of terminology and descriptions to make it easier to understand data and provided more ways to collaborate using data.

Governed data catalog in IBM Cloud Pak for Data powered by IBM Watson Knowledge Catalog

Paving the way for no-code modeling

In the latest release, users can make and test changes before they put them into production in just a couple hours with the help of an intuitive interface.

The design team made it a point to focus on quickly up-skilling users within the app, lowering the barrier to entry and saving countless hours. They did this through comprehensive onboarding that taught users key concepts and designed the experience with non-technical people in mind first.

Winning teams

Watson Knowledge Catalog

IBM Automation Decision Services

Congratulations to two other design teams at IBM, _Patterns and IBM z15 Mainframe, for winning an iF Award as well!

Arin Bhowmick (@arinbhowmick) is Vice President and Chief Design Officer, IBM Hybrid Cloud, Data and AI platform , based in San Francisco, California. The above article is personal and does not necessarily represent IBM’s positions, strategies or opinions.

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