Homepage
Open in app
Sign inGet started

IBM Design

Stories from the practice of design at IBM

  • About
  • Archive
  • IBM Design
  • Mixed methods research for more effective feature prioritization

    Mixed methods research for more effective feature prioritization

    How we combined in-depth user interviews with the Kano model survey to decide what is next to build or not to build
    Go to the profile of Sutong
    Sutong
    Jun 13
    What are Service Design Blueprints?

    What are Service Design Blueprints?

    At IBM, I’ve worked in a variety of roles including: an automation developer, cognitive automation architect, intelligent workflow…
    Go to the profile of Benjamin Ma
    Benjamin Ma
    Jun 8
    How to take center stage with your content design career

    How to take center stage with your content design career

    Written by: Mary Brooks, Janene Franke, Hai-Nhu Tran, and Cara Viktorov
    Go to the profile of Cara Viktorov
    Cara Viktorov
    Apr 27
    Working with Complexity via Service Design

    Working with Complexity via Service Design

    As a global design community of 3000+ individuals at IBM, we are continually self-organizing around practices that help stretch and grow…
    Go to the profile of Sarah B. Brooks
    Sarah B. Brooks
    Apr 21
    Understand the business and emotional value of designing for health in under 5 mins

    Understand the business and emotional value of designing for health in under 5 mins

    It’s thrilling to smell the coffee in the hallway and hear the chatter of voices. The apprehension grows as you walk into a roomful of…
    Go to the profile of Chris Rader
    Chris Rader
    Mar 22
    Designing experiences through data stories

    Designing experiences through data stories

    Authors: Marion Brülls, Mara Pometti, Ellice Heintze
    Go to the profile of Marion Brülls
    Marion Brülls
    Mar 10
    Power, Privilege, Purpose

    Power, Privilege, Purpose

    In the Summer 2020, Chris Rudd, Clinical Professor of Practice at the IIT Institute of Design invited me to participate in his webinar…
    Go to the profile of CD Holmes Miller
    CD Holmes Miller
    Mar 1
    How designers can use systems thinking to impact the strategy of enterprise software

    How designers can use systems thinking to impact the strategy of enterprise software

    How designers can use systems thinking for complex software to align stakeholders, influence strategy roadmaps and make a direct impact.
    Go to the profile of Danielleelchik
    Danielleelchik
    Feb 17
    How to build a professional UX Research portfolio

    How to build a professional UX Research portfolio

    A hands-on guide for how to create a UX research portfolio that will stand out
    Go to the profile of Nora Pekker
    Nora Pekker
    Feb 9
    Design Eminence: de-coded

    Design Eminence: de-coded

    You may be asking yourself, what is design eminence and why is it important? Eminence is about expressing and sharing your design expertise…
    Go to the profile of Renee Albert
    Renee Albert
    Jan 10
    Six vision points to design for a positive future

    Six vision points to design for a positive future

    For most of design history, designers defined their roles in society by adding the designed object to their titles: furniture designers…
    Go to the profile of Edson Soares
    Edson Soares
    Dec 14, 2021
    Love Is A Universal Experience

    Love Is A Universal Experience

    Communication between functional groups is challenging in any organization. We all speak slightly different dialects when it comes to how…
    Go to the profile of Sarah B. Brooks
    Sarah B. Brooks
    Dec 8, 2021
    Advancing Racial Equity in Design: The Field Guide

    Advancing Racial Equity in Design: The Field Guide

    In the summer of 2020, amidst the global pandemic and a contentious social landscape, it seemed like every day there was another story on…
    Go to the profile of Renee Albert
    Renee Albert
    Dec 6, 2021
    About IBM DesignLatest StoriesArchiveAbout MediumTermsPrivacy