Balance or Not? The famous SE Asia Taxi App “Grab” logo
是平衡嗎？著名的東南亞的士APP LOGO
This is a bilingual article — English / Traditional Chinese
When I traveled in Thailand, my friend told me not to catch a taxi on road, she asked me to use a taxi app called — Grab.
Grab is a very famous app in SE Asia, it charges you a bit of services charge, but it will save you from being asked to get charged by taxi drivers unreasonably.
I was in Thailand standing on the street for half an hour: “By meter?”, “No”, got off the car and keep looping.
This app really helped me a lot.
But whenever I open this app I feel uncomfortable……ah? What’s that?
May be it is just an occupational habit.
Let me make it easy and show you some pictures.
去泰國旅行，朋友千叮萬囑不要在街邊截的士，一定要用一個的士APP — Grab。Grab是東南亞著名的士APP，雖然會收少少手續費，但你不會遇到因為你是遊客而被漫天叫價的問題。
曾經我在泰國街頭試過截的士截了半小時："By meter?"、"No"，下車⋯⋯無限循環。
這個APP確實幫了我個大忙。
每當打開這個APP叫的士就有點不舒服⋯⋯呀？到底是甚麼？
職業病又發作。
或者看圖解釋會比較易明。
There’s a term in design call “Align”, the picture below and the colour lines show R, A and B are aligned, G is a bit lower than from other letters.
設計有個Term叫「對齊」，下圖的線可以看出R、A和B是對齊，G比其他字母低了一點。
Yes it need to be aligned, if G align with all the other letters it will look weird, but now B looks like flying up visually. Especially because b’s line is going up a lot, so it is visually not balance.
Then it’s about the letter spacing.
對齊是需要的，如果G和其他字母一拼對齊也怪怪的，但是現在B字母視覺上像是飄了上天一樣，由其是b字的直線比其他字母還要高，所以視覺上不太平衡。
再來就是字距。
You can see the blue colour box are in the same width. They don’t need to be in the exact same width but G looks very separated than the others.
上圖看到的藍色色塊都是同一個闊度。其實不一定闊度完全一致，但原本的Logo視覺上G比RAB分得更開。
Then I quickly turned the logo.
然後我快速的移動了幾下⋯⋯下面是我調整後的Logo。
May be you can’t really see the difference, but it looks more solid and balance.
是不是覺得沒甚麼分別？但看起來又比較結實和平衡？
What I did is to align b and G, shortern the b’s line on top and move RAB toward G a bit.
The spacing between G and r is 1.5x of the spacing between r and a. The original logo is about 2 times more.
我只是把b移下和G對齊，降低b飛出來的線。然後把RAB移靠G一點
G和r的字距是r與a的1.5倍。原Logo大概是2倍。
I have no comments on the design which is obviously unprofessional, but if it’s mean to be professional but not than…
This is my first traveling design posts, I hope to let people know why design is so important to us by the little things beside us.
其實對於一看就不是專業的設計我完全沒意見啦，但是如果看起來專業又不是就會很不舒服。
這是我第一編旅行中關於設計的文章，希望從生活身邊的小事能讓更多人了解設計的重要性吧。射射。
申利：本人只是切雞界超級小薯一名，各大師們請多多包涵。
Thanks for reading, it would be super grateful to follow me on other medias…
