Aug 31, 2022
2 min read
Talk to Users Who Hate Your Product
Koan #32
It happens to all of us. You arrive at an organization that has virtually no knowledge of its customers. No documented research exists. You wonder, how can this happen in 2022? (This, by the way, happens to me with alarming frequency.)
You don’t know which way to go with the design. So, you decide your next step is to contact some existing customers and conduct…
