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The Design Doughnut Or What Is Good Design?

Dennis Hambeukers
Aug 29, 2018 · 5 min read

Too much design

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“Why then, can one desire too much of a good thing?” — William Shakespeare

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Too little design

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“Good design is as little design as possible.” — Dieter Rams

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The Design Doughnut

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The Design Doughnut
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“Designers — and our industry in general — have suffered from, I would say, unconscious elitism. You know, we’ve been put in this position to control so much of everyone’s daily life. Some of us assume that everything we do is the correct answer, and we can’t take feedback. I’ve noticed a trend in designers being apprehensive to receive critiques from non-designers. It’s grown significantly.” — Jason Mayden

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Magic in the middle

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“Because creativity is a service. We are a service, and that shouldn’t be a dirty word. Our job is to serve humanity.” — Jason Mayden

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Design Leadership Notebook

Notes on the imminent leading role of design.

Dennis Hambeukers

Written by

UX Consultant @ Zuiderlicht / Design Leadership Forum member @InVision / Design Thinker / Futurist / State Secretary of Integration @ Ministry of Design

Design Leadership Notebook

Notes on the imminent leading role of design.

Dennis Hambeukers

Written by

UX Consultant @ Zuiderlicht / Design Leadership Forum member @InVision / Design Thinker / Futurist / State Secretary of Integration @ Ministry of Design

Design Leadership Notebook

Notes on the imminent leading role of design.

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