#41/100 Days of experience: Who is it for?
Everything you experience is either intended for you or isn’t. Or more accurately, every experience has the possibility to appeal to an integral part of you, or it doesn’t. It is not that “ I am a designer so this book is for me” or “ I am a sports fanatic so this match is for me” but more along the lines of “ I like to worry about the aesthetics of something that I encounter” or “ I like the adrenaline rush of a game” or “ I like the feeling of community in being invested in something that a lot of people also care about” or “ I like feeling different”. Everything that is designed well, should ideally do that. Ideally.
Many times it isn’t. You’ll read a book and not hate it, neither love it. You’ll forget about it. This is super prevalent in the content we consume every day in our social media feeds. You watch it an forget about it. Because it isn't for you. Not specifically. It doesn't satiate you in any meaningful way.
So when you are creating your own products, artworks, films, jokes or even relationships, who are you creating it for? What part of the human experience is it for? What is the being who will strongly connect to it?
Whenever you hear artists and creators talk about authenticity, this is a major part of what the end result of that authenticity is about. How well do you understand yourself and things that matter to you, that you want to create things that you are creating? Do you worry about it being for a “designer” or a “housewife”? Or are you creating for the emotion that it might evoke? For a behavior or maybe for an aftertaste.
Even your most functional products and creations have a human aspect to it. Or at least the good ones should.
