Innovation Project

I bought a Condom to my class…

To drive the world to where all sexual Pursuits are normalized.

Psst one packet Cond……. f**k that lady looks so similar, yes she is in my mom’s Yoga class.”

“one packet what ??”

“One Packet coughdrop please….”

22 years old, I am still shy to get a condom from the local medical shop. Well maybe one thing, I love about Covid, is the mask.. These days I am batman.

when we chose the Sex- ed as a topic for my semester 5 class project. I could find the same shyness among my peers at NIFT at start.

but On Keyword Generation. we could see how broad the topic is.

from something that never ends in an end, we had to choose one arm and move on. an Affinity mapping was helpful.

Sex- positivity was more than a topic, we were literally allured into learning the new sex revolution of the 21st century.

We aim to acquire an understanding of, how different, certain generations and demographics view the new sex revolution, How challenging is the revolution, itself. and How the movement is gaining momentum in different ways.

How ?? Why ???

The most important part of the design is finding all the Issues to be resolved rest are just details — Soumeet Lanka

Next phase, where we conducted user interviews to find the whys and how’s, gave us all the insights we needed to reap our user personas.

from all the interviews we conducted, we defined 4 different user personas, to get an idea of, what works for each group. Based on the age gaps and user behaviours, tales were drafted to know them better.

Defining The Problem Statement

The user personas made a clear view on what is the issue at hand.

People regardless of their age or gender, do lack Sex-ed in their life. and it is not making their life any easier. but nobody wanna accept that, they are in need of Sex-ed.

So there is a need gap, there is an opportunity. which is to create a medium so that we could teach Sex-ed to the need-ones….. but yeah, nobody wants to sit through a 2 hour lecture on Sex-ed.

Observation > Insights > Ideas….. Journey

From the Observations that we acquired in the second phase where we looked into how to look into people, how people do something in a scenario, what are people trying to achieve, what do people end up achieving,

We penned down our own Insights. and later rated to see which should be in the spotlight.

This helped us to frame our Ideas in a more empathetic way.

Using Excel was the right choice in this stage.

In the first column named Observations, we numbered down interesting comments from the transcripts of our user interviews,

later we created Insights from 2 or more observations, which we rated each of them on the basis, “how an individual might agree to the statement.”

The most scored Insights were given spotlight in the Ideas phase, where we looked for possible solutions and means of solutions for the painpoints.

The not so big Idea

After studying the consumer needs and analyzing the Problem statement. We chose condoms, as our business medium to share our thoughts. Because on the other hand Condoms are still the only thing which is normalized as a Sex product.

Buying condoms are considered more normal than buying sex guides or sex books.

Adonis was the ‘mortal lover of the goddess Aphrodite in Greek mythology. Sex is not superficial, sex is not about having a godlike body. It is a Normal thing that hasn’t normalized yet.

We aim to drive the world to where all sexual Pursuits are normalized. One should be able to liberate their sexual self, free of shame and doubt.

Choose Your Own Consensual Adventure with ADORNIS Condom Club. It’s the new Sexual revolution.

At ADORNIS, We are not here to sell you condoms, it is to sell you this new revolution. This whole new Experience. And to share with you the thought that Sex is normal, as well as your insecurities about Sex.

ADORNIS hamper night is an all-in-one box of Love with your Favourite Condoms, Lubes, Chocolate, and more and more fun which is waiting for you to dig in.

You can customize your own sexual adventure at ADONIS.com. Because its not always about a D**k.

The USP of Selling an experience will cost more ? ? — PROFIT MODEL

So Our PROFIT model needed support, Which was NETWORKING, We are eager to connect with Companies who make the rest of the products in our hamper.

An alliance with a chocolate company can bring down the Cost of Production. Same goes for other Products inside the hamper.

So yeah , it’s not that expensive.

Innovation cannot be a one time effort, it is continous. Designing for innovation is not making a product, but a series of change to the overall experience…

www.AdornisCondomclub.com will help you subscribe to your favorite Condom Hamper, or simply condoms, to be delivered at your doorway.

Some might argue that how we started as normalizing SEX. but now ready to deliver condoms as indiscreet. Well, that’s not the way, how we see it.

Today from food to laundry everything comes at your doorstep. just like food, condoms should be a part of your life. and yes It is still a normal thing to deliver them at your doorway.

By Delivering the Products at Doorstep, via subscription, here we just ensured a regular and loyal customer.

Quality Assurance is maintained in detail. And again one step towards, our aim to drive the world to where all the sexual pursuits are normalised,

Adornis Sex Game to learn the real game.

Download Adornis on your device, choose who are you playing with. Choose the Game you wanna play.

Adornis App comes with a lot of dares to spice up your game, It is the perfect companion with our Adornis Hamper night. you can create your own sensual experience.

Adornis App is designed to Let you explore among the New Sex Revolution, Sex is not a taboo anymore, Its your new fun packed fitness routine for your soul and body.

To Conclude,

Adornis was just one mean of solution to the Needgap, that we as a community is facing. The project by exploring such an hot subject through the possible demographies with user interviews and personas, provides solid basement for anyone to work on it.

Thanks to Mr Francis Xavier for not pushing us to stick with any rigid structured design process, but to allowing us the space to explore, stumble, and mess up along the way.

Aromal Sula, Sonam Yadav, Ritu Yadav, Sanjna Krishnamurti, Shruti Mishra, and Paritosh Sharma.

Special credits to NANDINI SYJU for the cover page design and Industrial guidance.