The following is a holistic design philosophy according to yours truly, as it includes everything I’ve learned about design to this point. It’s been 13 years since I graduated college and entered the workforce as a graphic designer. In the last handful of years I’ve had more opportunities to mentor…

You simply cannot build a successful product today without understanding your users to a certain degree. The purpose of this article is not to convince you of the need for customer discovery, it is to provide an insight into how we established a custom research workflow at MX. Based on…

Proactive creativity and the misaligned role of design in product development. In 2001, Kerrie Unsworth, a psychology professor and researcher proposed a matrix of four creativity types. Among them were “responsive creativity” and “proactive creativity.” Responsive creativity describes someones ability to come up with a solution to a direct problem…

In the 90’s someone gave my father Roger von Oech’s Creative Whack Pack which he kept at his office for several years. Occasionally I would visit my father at work and I would almost always find the Creative Whack Pack and read the fascinating advice. Some stories left such an…

I am going to wander into speculation, as I often do, and try to complete a partially hatched idea as I write this post. As I meet with recruiters, hiring managers and especially casual acquaintances, I am often asked, “What does a UX Designer do?” …

Hate is a strong word. Before I begin, let me state, for the record, that I don’t actually hate UI. That much. A good portion of the work I am contracted to do involves designing user interfaces or website layouts. A well designed app or site still gives me goosebumps…

I recently read Lean UX and I recommend everyone within the industry pick up and evaluate this book for themselves. I found several principles within the book to fall inline with my own observations and personal experience. You can safely assume these common viewpoints will resurface for the next little…