Color of the year 2024
Did you know that “Colour of the Year” is a real thing? Well, it is! Every year, Pantone announces this anticipated colour. Pantone is a famous US design firm. They are most famous for their Pantone Matching System, which defines colour profiles and design trends.
Worldwide, designers and artists adore the Pantone Colour of the Year. This colour shapes product launches, branding, and marketing campaigns, setting the year’s style.
For over two and a half decades, Pantone has chosen a colour of the year to represent the year ahead. Peach Fuzz, a gentle, warm colour, represents optimism and freshness for 2024.
This colour has already had an impact in the fashion industry. At recent film festivals, peach fuzz outfits became popular. At the 80th Venice International Film Festival, Greta Bellamacina and Robert Montgomery appeared on the red carpet, as did Magda Swider at Cannes.
So what is the 2024 Pantone Colour of the Year? Why is it unique? How do app designers and UI/UX specialists use it? Let’s explore Peach Fuzz’s significance in 2024’s trends and moods.
Introducing: Peach Fuzz
Pantone, the global authority on colours, has announced that the “Colour of the Year 2024” is Pantone 13–1023, known as ‘Peach Fuzz’. It inspires warmth, compassion, and a sense of connectedness in 2024. This velvety, gentle peach hue highlights our desire for togetherness and the feelings it creates. According to Pantone, Peach Fuzz enriches the mind, body, and heart, offering a tactile embrace and effortlessly bridging the youthful with the timeless.
Leatrice Eiseman, Executive Director of the Pantone Colour Institute, explains, “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a colour radiant with warmth and modern elegance. A shade that resonates with compassion.”
Peach Fuzz invites everyone to a cosy moment, whether together or alone, enkindling warmth from within. It is a gentle tone between pink and orange, designed to harmonise and generate a sense of peace. The Pantone Colour Institute says Peach Fuzz is a harmonious continuation of last year’s Viva Magenta.
How to use Pantone colour of the year in UI/UX or Social Media?
Incorporating the Pantone colour of the year, ‘Peach Fuzz,’ into your app’s UI/UX design or your social media can keep you aligned with global trends and create a warm, engaging experience for users.
Use peach fuzz as a primary or accent colour in your app interface or social media trends, balance it with complementary tones, and integrate it into your logo, icons, and graphics to ensure it resonates with your brand identity.
Highlight specific app elements like menus, input fields, and call-to-action buttons with Peach Fuzz for a minimalist approach, or update artwork and illustrations within your social media to refresh its design.
This colour is particularly suited for apps focused on wellness, mental health, or creativity due to its comforting vibe, but it can also be used for dynamic elements to keep your app feeling fresh and up-to-date.
Conclusion
It was all about the year’s colour. If you are designing a new mobile app, you can use the colour to inspire your screens, layouts, buttons, menus, icons, and more. It boosts branding and marketing and projects you as a global brand.
Avoid compromising your brand’s theme. Remember, the colour of the year is fleeting, but your brand must leave a lasting impression.
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