How to build the UI/UX of a video streaming app?

In today’s world, when we watch videos online, they come to us through something called streaming technology, along with a cool and easy-to-use design. Basically, streaming apps let us join events and watch videos online without having to download them first.

Streaming is like the internet’s version of TV, but it’s easier to use. It helps all kinds of businesses reach their customers. In this article, we’ll talk about the important things you need to know before you start building the UI/UX of your own video streaming app.

Let’s understand via the case study of the project called “ReelsOTT”.

1. The Product

ReelsOTT is an innovative short-video streaming platform. ReelsOTT is changing the way you enjoy content. You can access a variety of genres with short episodes that last between one and two minutes. With a unique in-app currency system, unlock premium content effortlessly by purchasing coins or watching ads. Rest assured, most of the content is available for free and has seamless accessibility. Join millions worldwide and experience the future of streaming.

2. Project

Chaintech has dedicatedly worked on developing the UI/UX of this project. The main focus was on crafting an intuitive user interface, incorporating a range of features, and meticulously testing each element for optimal usability.

3. Problem Statement

• Users struggle with content discovery due to the overwhelming volume of options available.
• Resuming episodes on streaming platforms poses challenges for users, disrupting their viewing experience.
• Engagement on streaming platforms needs improvement to meet user expectations.
• Users desire flexible access options, such as watching ads or earning bonus points.
• Missed notifications about upcoming series releases frustrate users and may lead to disinterest.
• Most OTT platforms have long-form material that we can view during lunch or supper, but what about snack time? As a result, short form material (Reels) is not readily available on OTT platforms.

4. Solution Statement

5. Tools Used

6. Design Process

7. Discover Phase

During the discovery phase, we conducted in-depth interviews with 10 potential users, both through phone calls and face-to-face meetings. These interviews aimed to gain insights into their current streaming habits, pain points, and preferences when it comes to discovering and watching TV series and episodes.

8. Qualitative Research

• Have you ever felt overwhelmed when trying to find something new to watch on streaming platforms?
• How do you typically discover new TV series or episodes to watch?
• What frustrates you the most about navigating through streaming platforms?
• Can you recall a time when you missed out on a series release or had difficulty finding where you left off in a series?
• How important are personalized recommendations to you when choosing what to watch?
• What factors influence your preference for watching short-form content like reels over long-form videos, and how much time do you typically spend consuming reels?

9. Quantitative Research

10. Define Phase

We generated three user personas based on the intended user segment and research data. Two fictional personas representing the intended user group were created along with one user persona of a dog.

Persona 1

Persona 2

Persona 3

11. Empathy Map

Empathy mapping helps us get into users’ minds and understand them better. It’s useful for spotting the differences between what users need and what the current solution offers.

12. User Journey Map

It’s crucial to grasp how people usually use the product to figure out any issues and why they use it. Using this knowledge, we mapped out the steps a user takes when using the product to see the whole journey.

13. User Flow

This user flow displays different situations a user might encounter on the app. This helps to see how information will be arranged and shown in a way that’s easy for users to find and understand. The user flow shows the steps users take to achieve their goals while using the app, one after the other.

14. Card Sorting

We sorted the cards to group all the features into different sections. This will make it easier to organize how information is arranged.

15. Information Architecture

We made the card sorting results better to match the app’s goals. Some features were put into different categories to make them easier to locate.

16. Low-Fidelity Wireframe

17. High-Fidelity Wireframe

After gathering all ideas during the brainstorming phase, We created a detailed plan. To begin, we made a clear and detailed sketch of what the app would look like. The goal was to give everyone a good idea of how the app would work right from the start of the project.

Conclusion

If you are in search of an advanced over-the-top (OTT) platform for your media production house or an innovative online video streaming app, your search ends here. The ease, speed, and cost-effectiveness of building your platform is our specialty at Chaintech, and over-the-top (OTT) services give viewers the convenience of accessing your content over the internet.

We make sure your audience can enjoy your content anytime, anywhere, with our experience and dedication. Chaintech simplifies media streaming for a better experience.