Project Sherpalo
How Sellers improved their Performance and Sales? — Snapdeal Seller Dashboard
About Snapdeal
Being one of the largest online marketplaces, Snapdeal is an Indian e-commerce company based in New Delhi, India. Undeniably, Snapdeal has been a key player in shaping the online e-commerce industry.
With millions of users and more than 3,00,000 sellers, Snapdeal is the shopping destination for Internet users across the country, delivering to 3000+ cities and towns in India.
Snapdeal Seller Platform
Snapdeal was experiencing meteoric growth during 2015. With the rise of customers, there was a demand to onboard thousands of sellers.
The number of sellers grew exponentially and soon Snapdeal became the platform with the largest number of sellers onboard — 3,00,000+.
This gave rise to an ocean of opportunities and complex problems to be solved for our sellers at Snapdeal.
Big Problem — It was no longer possible to assign a representative to every seller as it was being done in the past and we had to leverage the technology to manage everything.
Mission & Objectives
Empower every entrepreneur to make independent decisions to optimize their performance and business.
1. Increase NPS (net promoter score) by 40%
2. Reducing call propensity by 30%
Product Design Methodology
To steers our team in the right direction and to be aligned at all times, we followed a step-by-step approach.
Empathizing with Sellers
Two complete months were dedicated to finding the needs, motivations, goals, expectations, frustration and pain points of the sellers.
1. Conducted Field Research — Contextual Inquiry to understand the behavior of sellers closely.
2. Usability Testing — of all verticals such as Orders, Returns, Catalog, Payments, etc by inviting sellers to our Usability Lab.
3. Customer Interviews — to keep updating the set of seller requirements.
Critical UX Issues
Please refer to this link: sheet (problem identification)
Seller Expectations
Please refer to this link: ppt (Sales Metrics)
User Personas
Based on the field research, personas are developed to keep everyone aligned with our sellers and their goals.
Defining the Problem
Although we begin with a hypothesis, after validation and broad user research, the problem statement is redefined. It answers about — Who? What? Why?
Analyze
Competitive Analysis & Benchmarking
None of the competitors provide sellers with the tools of detailed analysis of their performance.
Information Architecture
Before proceeding to the part of wireframes, brainstorming sessions are held with the team regularly to decide:
— Major Attributes, features, and their priority,
— Navigation and Site map
— User Task Flows
Wireframes
An old school way of creating wireframes, paper wireframes is still loved. Why does it do it? — Efficiency!
Designs
Here are the final designs of the Dashboard that was created to empower our sellers with the ability to make independent decisions.
Thank you!
I hope you understood the process and loved the designs :)
