As content management systems are becoming the norm (especially for larger websites), being able to offer such a service is almost essential in today’s digital market. So it’s no surprise that a reader recently asked about the key selling points of Webflow when compared to WordPress.
As a recent convert to Webflow with some experience with WordPress, I thought it would be interesting to take a closer look at this comparison.
I’m a designer and I think visually
As I mentioned in my previous article, Why Use Webflow, despite knowing enough code to implement a CMS,
Webflow allows me to do all of this in a visual way that suits my strengths.
For me this is one of the most important considerations in this comparison. To integrate a CMS into my Webflow site, I don’t have to look at lines and lines of code, or learn complex PHP and WordPress-specific markup. I have access to powerful CMS features that I can easily integrate into any Webflow website. The best part about it is that I have full control over the visual design of the website and I know exactly how the website was built — but more on that in a minute.
Better knowledge, better control
Before Webflow, I attempted to learn how to code custom templates for WordPress. Ultimately, largely due to my lack of PHP knowledge, I could only essentially replicate the code but in the WordPress text editor. Trying to integrate plugins or even just add and remove items from within WordPress completely messed up the layout. Again, this was largely the result of my very limited PHP knowledge and the fact I work for myself. So I didn’t have the capacity to learn PHP to the extent required to fully execute a bespoke WordPress build.
But in a world where most sites require a CMS, it shouldn’t be so complicated. Webflow understood this need and created an elegant solution.
Now, instead of dying a little inside every time a client asks for a CMS, I can confidently offer this as a service and easily integrate it into any bespoke site build. The best part is, because it’s such an elegant solution, I know exactly how it works and have ultimate control over all aspects of the website. Say goodbye to hours of tearing apart code to make it WordPress-ready. No more restrictions from using others’ templates and no more relying on hundreds of plugins to make a WordPress site do anything remotely similar to what the client wants.
Webflow sites are clean and fast
Before we round this off, I want to get a little bit technical and talk website optimisation. This isn’t specific to content management alone, but more generally related to website design and development.
This article really just scratches the surface of how Webflow can be used to easily create well-optimised, content-driven websites such as blogs and e-commerce sites. There are many more factors such as SEO to consider when choosing between Webflow and WordPress. Webflow has fantastic built-in SEO options without the need for learning in-depth SEO and plugins such as Yoast SEO.
But overall, Webflow has stepped in and created a CMS solution that you can offer your clients and customers with confidence. It’s especially useful for designers looking to expand their offerings, but also a super-valuable, user-friendly alternative to developers looking for a simpler means of CMS integration.
If there is one thing you can take away from this article, it’s that Webflow allows you to focus on what’s really important — creating a beautiful user experience—without getting caught up in the complexities of WordPress, which ultimately, has greatly restricted my ability to produce beautiful bespoke websites in my freelance work.
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