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Pedro Porto AlegreThe Role of Brand ManagementThere’s an important difference between brand and brand management, and it’s at that junction where well-management brands effectively take…Sep 307Sep 307
Vrushabh MankarConsumer-Centric Storytelling: Shifting the Narrative in BrandingEvery brand has a story — its origin, values, purpose and the journey that brought it to life. Brands put enormous effort into crafting…4h ago
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