Design story

How start-up gunners avoid the competence trap and self-assign their way to victory

Content marketing in the post-search era

Startup lessons from Madagascar

Creative systems at scale 

Art History and the Future of Apps

Everything I know about launching a product I learned from Beyoncé

A first look at Jelly

Keep your phone in your pants.

Happy teams, better work

Hunt for excellence and you’ll find it everywhere 

Design dreams from the front lines

How community notes can make you a better writer

and three invisible machines

How to get people to comply with your brand guidelines

Learn to write each one

Make your campaign either obviously fake or actually authentic to earn customer trust.

Try these four methods. Write a four-word story. Forget the elevator pitch.

Before you write a line of code, write the headlines for the day after your product ships. What did the press think and what did they say? 

You’ll build better products and form stronger partnerships across teams when you learn to draw together.

Learn from your favorite editors and re-write your text once you’ve finished to start with your conclusion.

Jasper Johns offered this recipe for creative work: Take an object.

Write raw text, then edit. Great writers thrive as superb re-writers.

Wanda Landowska hypostatized her reputation as the world’s greatest living harpsichordist with actions to match: she sold out concert halls…

Every time I create a project I wonder about the day my children will experience it.

The trap of pixel-perfect mocks