#DesignStory is a process to unify your team, entice consumers, delight investors and intrigue the press through strategic story.
My first time playing cello
Story, design and startups.
How start-up gunners avoid the competence trap and self-assign their way to victory
Content marketing in the post-search era
Startup lessons from Madagascar
Creative systems at scale
Art History and the Future of Apps
Everything I know about launching a product I learned from Beyoncé
A first look at Jelly
Keep your phone in your pants.
Happy teams, better work
Hunt for excellence and you’ll find it everywhere
Design dreams from the front lines
How community notes can make you a better writer
and three invisible machines
How to get people to comply with your brand guidelines
Learn to write each one
Make your campaign either obviously fake or actually authentic to earn customer trust.
Try these four methods.
Write a four-word story. Forget the elevator pitch.
Before you write a line of code, write the headlines for the day after your product ships. What did the press think and what did they say?
You’ll build better products and form stronger partnerships across teams when you learn to draw together.
Learn from your favorite editors and re-write your text once you’ve finished to start with your conclusion.
Jasper Johns offered this recipe for creative work:
Take an object.
Write raw text, then edit.
Great writers thrive as superb re-writers.
Wanda Landowska hypostatized her reputation as the world’s greatest living harpsichordist with actions to match: she sold out concert halls…
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