People, not users.

People, not users

James Buckhouse
Sep 18, 2012 · 2 min read

Your users are people. What do they need? What do they like to do? What is their life like?

Where are they located? How are they using your product? What is the story of their life? How does your product fit into their narrative? They are the stars of the show. Your product is just the way home.

Your users aren’t percentages. Your users aren’t dormant or active or anything else. Your users are people. They grew-up somewhere. They have a favorite band, a first kiss, personal triumphs and unforgettable disappointments. Every one of your users is a person who brings to your product their entire life story.

Where to start:


High-five. Repeat.

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