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Story Map

James Buckhouse
Aug 1, 2014 · 9 min read

What is a story map?

A good story map conveys what
your project can do at a glance.

A good story map serves as
a decision-making-machine.

The mocks can wait.
First you need to get your story straight.

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Story Map for Text-To-Join, By @buckhouse for Twitter
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An Orrery is a functional model of the universe. Image from wikipedia commons

How to make one

The Journey

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Example of “The Journey” story map by @buckhouse for Twitter
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An early test for the “Text-to-Join” experience with the Cincinnati Reds.

Having a story map helped us
get to the solution faster

Would you rather look at a treasure map and a demo
or a spreadsheet and a deck?

How to draw a “journey” story map

The Orrery

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Hybrids

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Results Map

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Results Story Map by @buckhouse for Twitter showing the “buy now” card for World Cup

How to use a Story Map in meetings

Design Story

Complements to the human condition.

James Buckhouse

Written by

Design Partner at Sequoia & Founder of SequoiaDesignLab.com Ex-Twitter, Ex-Dreamworks. Guest lecturer at Stanford’s GSB & d.school https://linktr.ee/buckhouse

Design Story

Complements to the human condition.

James Buckhouse

Written by

Design Partner at Sequoia & Founder of SequoiaDesignLab.com Ex-Twitter, Ex-Dreamworks. Guest lecturer at Stanford’s GSB & d.school https://linktr.ee/buckhouse

Design Story

Complements to the human condition.

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