Towards exceptional content

We needed a way to transform the mysterious art of content into a repeatable and measurable process.

To get there, we identified a series of characteristics common to exceptional stories. Find the PDF checklist embedded below. Did we miss any? Find me on Twitter @buckhouse and let me know.

This article originally appeared on Sequoia’s site.

Towards Exceptional Content, by James Buckhouse on behalf of Sequoia Capital, originally posted on Sequoia’s website here: