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Designwise Episode 1

Research is a medium to understand the evolving needs of the people. Brands must focus on research to win minds and market share, well not just that! There is more to it, experienced creatives are actively using user research to shift perceptions and encourage empathy. The hope is to increase the understanding of people to address their true needs.

Our first episode of “designwise” is a real, raw, and honest design conversation with Shivani. From the experience of being a designer for over twelve years, She tells us about, how do designers advocate the need for user research? How does user research address business needs? and why should we all adopt user research as a groundwork for every design process? Let’s Listen!


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Designwise is a podcast created by QED42. It’s a collection of honest conversations with creators, leaders, artists, founders, corporates, peers and misfits.

Why one more podcast?

2020 brought some significant shifts to our priorities and the way people perceive design. We all faced shifting parameters regarding connectedness and business. Similar feelings and experiences led to conversations that gave birth to designwise.

The products we make, the experiences we create — “designwise” talks the truth within and outside the digital ecosystem. Listen and interact with artists and creators from diverse fields as they share their stories, processes, approach and hacks applied by them to achieve desired outcomes. From a Designer-turned-Dj to a street-food-chef. We got it all covered. The promo is here, let’s listen!

To stay updated for our first podcast release, tune into Spotify or Breaker.

Originally published at https://www.qed42.com.


Concept Illustration of a man holding a pencil surrounded by other writing tools
Concept Illustration of a man holding a pencil surrounded by other writing tools
Artwork Designed by pikisuperstar / Freepik

How do you write good web content? Good web content could be useful for some and not of any importance to many. There are many elements to the well-written web content, a well written about page, service page, the meta description, product description, career page descriptions but they are not the limit. An organized page with journal entries, information, stories as a blog page keeps the users consistently connected and engaged.

The good web content series is an attempt to write and create an informative collective of many topics, pages, and different kinds of content and copy that goes on a website. …


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The process of redesigning a website requires a cycle of understanding the existing product from interviewing the stakeholder to designing the product and delivering the design for development. In the process of redesign — Part 1, we started with understanding the definition of a redesign, the factors that possibly lead to a redesign and the initial steps of interviewing the stakeholders, creating a creative brief and making informed strategies to fuel the process. In this post, we will be elaborating on the further steps that complete the process of a redesign.

Design

To redesign the old design means removing everything that doesn’t facilitate better results for a deeper emotional response from the users. It’s important to identify and define the parts of the current design that may be working well from the ones that are not. …


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Originally published at https://www.qed42.com.

Design is about creating rational and compelling solutions. Redesigning is propelling the same process with a new approach. It’s important, to begin with, understanding redesign before making the important decision.

The aim of redesigning is to create a better experience for users and improve usability. The factors that lead to the decision to redesign should be focused on increasing the user base by creating and adding new content. A redesign should shape both quantitative and qualitative design needs. The end result of a redesign should always improve the functionality by solving the existing problems.

The sole purpose of redesigning is not to rebrand, change aesthetics, look or feel and change placements of the existing elements in the layout. …


Our Design Process has positively increased its impact through research. The intention of our 3 part series dedicated to design research is to conclusively influence that impact and make research actionable for design teams, project managers and decision-makers. The key strategy of research is to collaborate with the stakeholders and systematically bring in all research together to address common solutions.

In Part 1 we looked at the importance of Design Research and also understood that the right use of time through Design Research saves time and efforts at the end. It paves way for reasonable and logical answers from the start of your presentations to the end of your product. The second article in the series Part 2 explains the steps to conduct successful research through systematic and time-saving methods. …


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Originally published at https://www.qed42.com

The whole of a visual is the first thing the human mind perceives before focusing on the individual parts that create a design. Our brain has it’s own ways of perceiving shapes and form, grouping information and fill in the gaps to draw a whole picture. The simplest example of the gestalt principles is the familiar shapes we see within the clouds.


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Source: Pexels

Originally published at https://www.qed42.com

If we begin to understand colors in the way science describes than it would be that “color are the light wavelengths that the human eye receives and processes from a reflected source”. Complicated right? Well at least to speak about, In design, a good color palette is what looks good to the eye and how it makes you feel when you see a particular composition of colors. So let’s speak of it and also obviously look at it since we are speaking about colors from the implementation point of view.

Understanding different kind of colors is crucial to effective composition in interface design and having a rational understanding of color creates a color story that speaks for itself. …


Design Research is a process that inculcates sense into a project. It is a fundamental part of solving relevant problems. The research revolves around users and understanding the needs of people and how the products or services we develop will help them.

In our first post — Who came first, Design or Design Research? — Part 1 — we wrote about the importance of design research. We believe “Jumping right to the product without understanding the client brief, the target audience or the end-user, competitor landscape, product-related trends and analysing the data that’s collected, your design process will be mostly guesswork. …


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The Design Process is designing with a systematic approach empowered with ideas. Every project is a new game with the same rules, applied differently. We intend to explain the basic operational understanding of the Design Process that may be applied to any discipline. Deep understanding of these seven stages empowers to find solutions to most complex problems helping the designers as those who coordinate with the design teams.

Introduction

The Design Process is primarily concerned with solving problems. …

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