Designs Should Always be Human-Centric
I think the successful cooperation between IDEO and Air New Zealand has inspired me a lot and made me understand the importance of people-centered design. This will also become the core purpose of my future design and cooperation. As we all know, long-distance flights can be tiring and irritating. Air New Zealand can turn the longest route in the world into the most enjoyable and satisfying journey. The efforts behind this must be unimaginable to ordinary people.
First of all, IDEO is very innovative. They not only focus on the passenger experience on the plane, they take a longer-term view and try to give customers the best experience from the beginning of booking. This is very innovative, even Revolutionary. The results of this innovation are also obvious. Passengers’ boredom and discomfort are constantly superimposed on each link, and the optimization of each link has greatly reduced the factors that cause irritability, allowing people to enjoy their journey more.
Secondly, IDEO also started from different perspectives. They not only stood from the perspective of passengers, but also thought about issues from the perspective of Air New Zealand employees, trying to pay attention to some issues that are easily overlooked. This behavior is also very innovative. When designing services, many people tend to pay too much attention to the people being served, but ignore the feelings of the people providing the services. This is also a major hidden danger.
Finally, IDEO is very willing to spend time. They spent a lot of time in New Zealand to experience the local culture and tried to convey the most New Zealand spirit to passengers. This is also very important in today’s fast-paced and efficient era. I think it is precisely because IDEO has always held a people-oriented belief and tried its best to take everyone’s ideas into consideration when designing the experience and respect everyone, whether it is the passengers enjoying the service or the staff providing the service. They were able to design such an amazing long-distance flight.
If the cooperation between IDEO and Air New Zealand is a positive example of people-centeredness, then the Boston Metro is a negative example. Well known because of ongoing crowding and inefficiency. Boston’s subway system has long been criticized. Recently, a piece of news seemed to explain the reason for this phenomenon: Multiple top MBTA managers live hundreds of miles from transit system. In addition, some of the agency’s senior managers have residences in places as far as Florida. If the people responsible for designing and managing the Boston subway cannot experience the subway they are responsible for personally, then how can they feel the problems existing in their work and continuously optimize and adjust it?
