Smart packaging and circular economy in Henkel
Thanks to my mother, who works in Henkel, I recently found out that Henkel is developing this renewable program, in order to meet a set of targets to address emissions from packaging disposal.
This strategy is built around the circular economy concept, a model that seeks to collect materials after they have been used and process them so that they can be reused or recycled multiple times. This project is settled with an underlying idea that is based on reducing waste as much as possible. Since the biggest problem with packaging is that it usually becomes waste as soon as a consumer finishes using a product.
As future goals Henkel has set a number of targets to be achieved by 2025 Make Henkel product packaging 100% recyclable or reusable.
Reduce the amount of virgin plastics from fossil sources in their products by 50%. They’ll achieve this by increasing the proportion of recycled plastic to more than 30%, as well as reducing the volume of plastic and using more and more bio-based plastics.
Henkel wants to help prevent waste from being thrown into the environment. They are investing in innovative solutions and technologies to promote closed-loop recycling, with the aim to connect more than 2 billion consumers a year by providing targeted recycling information.
The interesting fact that led me to write about this is that Henkel’s project encapsulates creativity and eco-sustainability at the same time, as they eliminate waste and reduce the environmental impact of packaging by using renewable plastics such as PET, but they also offer innovative solutions in terms of used materials and the types of packaging. A good example is Pritt’s Eco Flex Roller concealer, which is made of bio PE, a plant-based plastic, derived from sugar cane.
