Tomorrow: Your money, your impact!

Barbara Ries
Design Thinking for Social Innovation
2 min readFeb 6, 2023

Tomorrow is a start-up founded in 2018 by three German friends. It is a banking platform aiming at linking mobile banking with sustainable finance to effect constructive change.

With a total addressable market of sustainability-conscious banking customers in the EU of 87 million customers, Tomorrow serves as a digital platform that provides its customers with cutting-edge digital banking services and a consistent sustainability guarantee.

Customers can use the smartphone application, which offers 24/7 mobile banking over a secure platform, to open current accounts and conduct financial activities just like they would at a regular bank. The company offers three distinctive fee-based account models with different features, allowing the customers to choose their ideal solution for the change they wish to make.

All three give the customers a financial overview, a CO2 analysis of their transactional data, and a rounding up option that enables users to use their Tomorrow cards to make purchases and contributes the spare change to green and/or social causes.

With Tomorrow, there is no financial investment in genetic engineering, fossil fuels, or coal power. Tomorrow finances only sustainable projects with the goal of launching a microfinance fund.

The company is very committed to using technology to have a beneficial social and environmental impact. They only support sustainable initiatives, ensure that payments automatically fund climate protection, provide customers with a visible impact board, and digitize the entire experience as a way of giving back and having an impact.

This project really inspires me, as the company’s goal is to make sustainable banking more widely accepted while emphasizing the power of money as a weapon for good. They have carefully considered each step of the procedure in order to develop a greener business model that will help to improve the well-being of the planet. The organization wants to influence banking in the future on a practical, ethical, and technical level.

They strive to mold the collective future for the better and seek to involve all nations in this objective. So far, Tomorrow is available in 19 countries, and will further expand to build a better tomorrow for everyone. To do so, they want to make sure that the money belonging to their clients is invested in a way that is both socially and environmentally responsible. Through impact investments, card payments, and Zero Accounts, which reduce the average CO2 footprint by up to 11 tons annually, this is already taking place. Every invention will enable them to advance this objective. I have a lot of hope for the future and this project makes me want to help bring about great, helpful change.

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