On The Death of Multichannel Designing
Published in
1 min readJul 25, 2016
“Simply existing on all channels is no longer enough: multichannel is not omnichannel.”
— Kim Flaherty
“Users don’t think in terms of channels and devices, so they will not understand or tolerate experiences that are fragmented across channels…organizations must stop thinking about their individual solutions on each discrete channel, and begin designing for experiences and journeys across channels.”
— nngroup.com Customer Journeys and Omnichannel User Experience| July 24, 2016 | by Kim Flaherty
These quotes are from a fantastic article on NNgroup.com. I highly recommend checking this one out *****
