On The Negativity Bias
Published in
1 min readNov 13, 2016
“Websites have improved over the years, yet users’ satisfaction ratings have remained the same — for two reasons: (1) UX failures count more than UX successes; (2) people judge a site by comparing it with other sites that they’ve encountered.
— The Negativity Bias in User Experience Design | October 23, 2016 | by Hoa Loranger