Etat Libre d’Orange is a French niche perfume brand which is known for its avant-garde and unconventional fragrance. As its name suggests, the products of Etat Libre d’Orange are full of creation and liberation. It breaks the boundaries of traditional perfumery, often coming up with creative fragrances that challenge conventions in the face of the fierce perfume market.

The perfumes from Etat Libre d’Orange are characterized by their creativity, boldness, and the use of unexpected ingredients and fragrances. When other perfume brands are still using rose, citrus, leather, and tobacco as their common base note for their fragrances, Etat Libre d’Orange brings elements like decay, acidity, and metal to its products. Also, this brand blends unexpected notes or combinations that may not conform to mainstream expectations in their products, as its name suggests, for people who pursue their extraordinary lives and liberate themselves.

“Perfume is Dead! Long Live Perfume!” was Etat Libre d’Orange’s revolutionary slogan that shocked the whole perfumery. To it, perfume is inherently not just a kind of scent that makes people happy, but an atmosphere that people can’t help and tend to explore spontaneously. That’s why each of the brand’s perfumes has its exclusive concept or theme, telling a story and evoking emotions to people through scent.

The birth of this brand breaks the chronological standards temporal to the conventions, also a new exploration and advancement for the whole fragrance industry.