How Automatic Rotating Curling Iron Changes the Game

Elaine Xiao
Design Thinking Spring
2 min readJan 30, 2024

The automatic rotating curling iron is a user-friendly product that I think is really creative. The automatic rotating curling iron is a hairstyling tool designed to simplify the process of curling hair. It differs from traditional curling irons, requiring users to wrap the hair around the barrel manually. An automatic curling iron has a motorized feature that spins the barrel for us. All we need to do is place a section of hair in the device, and it automatically winds the hair around the barrel. Then, the device will do the curling for us with minimal effort. It is super helpful and suitable for people like me who are not good at using traditional iron.

LENA Automatic Rotating Curling Iron

I chose this product because it innovates and elevates a standard personal care item’s functionality through automation and design thinking. This tool shows its ability to transform a complex and skill-needed activity into a simpler and easier task, illustrating how understanding user needs can drive innovation and creativity. By focusing on a customer-centric approach and better user experience, the automatic rotating curling iron embodies a creative solution to everyday challenges.

LENA Curling Iron Demo

Below are several key features that distinguish automatic rotating curling irons from traditional ones.

Innovation in Functionality: By automating the curling process, the design reduces the skill and effort required to achieve curls. It is a creative touchpoint in hairstyling technology that makes the task more accessible to people who may not get along well with a conventional curling iron.

Safety Features: Many automatic curling irons include creative safety features like auto shut-off and anti-tangle technology. It also protects us from getting burned when using it.

Time-Saving: This device speeds up the hairstyling process, which reduces the time and effort required to style hair, meeting the needs of users who seek efficiency in their beauty routines.

Consistent Results: The automatic rotation mechanism provides even heat distribution and uniform curls, which can be difficult to achieve manually using a traditional one.

My expectation about design thinking is a problem-solving approach that focuses on user needs and experiences to create innovative solutions. It is not a simple process, and it should involve research, empathy, ideation, prototyping, testing, iteration, renovation and upgrading. The automatic rotating curling iron results from design thinking because its development aligns with design thinking principles by placing the user at the center of the process. The creativity in its design stems from a deep understanding of user needs, repetitive testing, and a willingness to challenge the standard.

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