Introducing 23 Design

Lulo
Lulo
Apr 16, 2015 · 2 min read

“In a time of bad design, building something simple is a revolutionary act.” — Paul Graham

Over the last few years I’ve met some amazing entrepreneurs working in the craziest ideas you can imagine; some succeed, most fail. A big amount of them fail due to poorly designed products nobody uses, underestimating Design.

When I talk about Design, I don’t just mean: the color of the button on your website, but the thoughtful plan of how things work.

This is no longer a nice to have. This process is a pilar to every business n0 matter the size or industry. ‘Experiences’ are no longer marketing bullshit; and ‘easy to use’ not something you can add later.

As an individual I’ve been actively promoting UX in the last couple of years, mentoring, participating in workshops and teaching about it; but I’ve realised the only way to make a real difference is by assembling an amazing team to make things happen.

That’s why we created 23.

The team at 23 brings a unique mix of Visual, Interface and Interaction Design, Usability and User Testing, Information Architecture, Copywriting, and Product Design expertise.

Independently, we’ve created products used by thousands of people everyday and together we’ve set ourselves to create the simplest most delightful products in the market for our clients.

I’m partnering once again with Fabian Luna (Designer Extraordinaire and long time friend) for this new venture. His experience in Product Design and is vast and unique. Throughout the years we’ve proven to be a great team together.

At 23, we’ll provide collective expertise through Design Services to support startups, local and global companies in the process of designing and iterating digital products.

We’re not just another design studio. Most design studios and advertising agencies have failed to understand Product Design and User Experience: we’ve seen how visual design trends take over products for no reason; how good looking products aren’t usable and, how they only care about winning awards.

Businesses don’t need award-wining design, they need Design that works, they need Design that understands their Vision, Design that makes a Difference: Revolutionary Design; and we are here to help them succeed.

We see the Big Picture.

We design with Purpose.

We are 23.

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Want to be part of 23? Drop us a line: hello@23.design

Spotlight

A Publication by 23 Design.

Spotlight

A Publication by 23 Design.

Lulo

Written by

Lulo

Lulo is a Design Director at frog and leads its Mexico City studio as a General Manager. Oh, and he loves being wrong.

Spotlight

A Publication by 23 Design.