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Prototyping for innovation

Rethinking prototypes as a tool, not a phase.

Why prototype?

Vacationing in a stranger’s apartment, jumping into a random car or uploading disappearing videos (Airbnb, Uber and, Snapchat) all sounded like stupid ideas at the time and yet, they’re billion-dollar ideas today.

Predicting the success of an idea is harder than ever.



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Lulo is a Design Director at frog and leads its Mexico City studio as a General Manager. Oh, and he loves being wrong.