Namaste |Vanakkam
A big hello, and a warm welcome to Design at udaan, or as we call it, D@U.
We’re delighted that you stumbled upon our publication and this is our first 👋 Hello to the world.
Let’s begin with a quick introduction :
We at udaan are on a mission to redefine India’s commerce infrastructure. The platform acts as a marketplace for MSMEs to simplify and reimagine their livelihoods and businesses while leveraging on tech for reach and access to goods, logistics and credit.
udaan isn’t about massive enterprises. It’s about including Bharat: small traders, makers, craftsmen, farmers, shopkeepers, pharmacists — transforming their livelihoods through re-imagination. Across tiny towns, talukas and cities.
Design at udaan solves a mammoth of such challenges while serving the millions of under-served Indians.
“There’s no recipe, no existing playbook, no precedents anywhere. We are reimagining and we’re getting started.” -Puja Singh
Who are we ?
We are innovative yet individualistic,
Logical yet lyrical,
Imaginative yet practical,
And a dramatic bunch with sincere hearts.
We are passionate, crazy, and versatile designers from a wide-spectrum of backgrounds and areas of specialty. A group of product designers, visual designers, illustrators, researchers and content writers makes up the gang of D@U
What can you expect from this publication?
We are here to inspire, educate and grow Design Communities across India. Our publication is an expression of our gratitude towards the Design Community by giving back in the best way we can — sharing insights to build a better India.
Our stories are a collection of the stories of our buyers, journeys, successes and failures.
- Education Features — Stories that will showcase our learnings from our field visits about Bharat: small traders, makers, craftsmen, farmers, shopkeepers, pharmacists — transforming their livelihoods through re-imagination.
- Culture at D@U — Our design team strongly believes in expressing creativity and complete ownership. Hear from our team members about how we collaborate,our philosophy of keeping design at the heart of our work and how we maintain our work-life balance.
- Case Studies — Every problem we come across is unique yet similar. Though we may not start off with a ‘perfect’ solution, we pride ourselves on thinking out of the box and experimenting till we succeed. These case studies feature our process, solutions and experiments.
Follow us on our journey to redefine India’s commerce infrastructure and we guarantee to tell design stories you’ve never heard before. If we’ve managed to pique your curiosity in any way do subscribe to our publication.
Want to be part of our team? Apply here
