Every day we live experiences.
Every day hundreds of products and services touch our lives.
We choose the ones that help us.
We want those that make us feel better.
We desire those that improve our lives.

For understand and design an experience we should believe that:

Experience is what people go through when they interact with the world.

Understanding people’s day by day experiences allows to design better forms that, in this way, turn out to be more useful, simple, and pleasing.

Experience can be improved and can evolve into new forms.

Understanding people’s day by day experiences allows to design better forms that, in this way, turn out to be more useful, simple, and pleasing.

A good experience improves people’s lives.

Improving means making people feel at ease and satisfied, and it means making the moment they go through the experience more natural and enjoyable.

A good experience goes beyond people’s expectations.

Being able to surprise people in a positive way is proof of a high-quality experience.

A good experience is simple and clear.

A good experience is self-explanatory because it’s intuitive and crystal clear.


This is my manifesto.