I think I was one of the only people in the history of high school to actually take up the guidance counselor on her offer to help me find the perfect career. I inquired, and she led me to an interactive workstation that allowed me to pursue the options before me.

Basically, she sat me down in front of Yahoo.com.

I liked the idea of advertising. It sounded cool, and by that time I had mastered MS Paint. Maybe something with art, I thought. Do people actually get jobs in that?

Graphic designers didn’t make enough money, I decided. I would need to become a creative director.

This was my junior year. Five years later, I was a certified and in-debt graphic designer. By then, I had accepted the realization that you have to start at the bottom. I was on my way.


I had accepted that you have to start at the bottom.

A Creative Director

Now that I own my own company I get to be whatever I want. I get to be that creative director if I feel like it. This past week, I tried it on for size on the profile page of our website.

Garrett Moon, Creative Director

It didn’t feel right. What is a creative director anyhow? It sounds more like something from Fantasia than an actual job title. Plus, I always find it tacky when people give themselves fancy titles. Who cares if you are the creative director for a company of one?

Either way, it didn’t feel like me, especially since I have grown to dislike branding and advertising, ideas which that title feels very attached too.

Yahoo: not so great after all.

So what am I? Undefinable I guess.

I like design. I am good at design. But, I am not your stereotypical creative. I am very practical.


I am very practical.

A left-brained designer, perhaps? Who likes business, no less? This is an identity crisis.

If it didn’t sound so ridiculous I would call myself a ‘maker’ or something. I make stuff.

Starter? Entrepreneur?

Self-proclaimed visionary? A bit bold.

For now I guess a I am Garrett Moon, the most practical designer in the world.*

*possibly not true


Garrett Moon is a founder and designer at Todaymade, makers of CoSchedule, an editorial calendar that integrates with social media and WordPress. He is also, not a creative director.